ROAS Calculator: Return on Ad Spend & Break-Even ROAS
Enter your ad revenue, ad spend and gross margin to see your ROAS (return on ad spend), your break-even ROAS and your daily spend and revenue. Break-even ROAS tells you the lowest return at which a campaign stops losing money, which a raw ROAS number cannot.
Crypto-to-Fiat Reference Converter
CoinGecko reference prices for BTC, ETH and SOL; cached or fallback values may appear if live data is unavailable. CoinGecko
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💡 What this tool does: Convert Bitcoin, Ethereum, or Solana amounts to one of 30 fiat currencies using CoinGecko reference prices. The page requests crypto-price data through FinCalcHub’s endpoint; cached or fallback values may appear when live data is unavailable. The separate site-wide currency selector uses preset conversion factors, not live foreign-exchange rates. A displayed crypto value is an estimate, not an exchange execution quote.
📊 Daily Media Buyer RoAS Planner
Enter campaign revenue, ad spend, gross margin, and campaign length to estimate ROAS, a margin-based break-even reference, and daily revenue and spend.
Active RoAS
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Break-Even RoAS
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Revenue − Ad Spend
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Daily Ad Spend
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Daily Revenue
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RoAS Status Indicator
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💡 What this tool does: Use revenue, ad spend, gross margin, and campaign days to calculate ROAS, break-even ROAS (1 ÷ the entered gross margin), daily averages, and revenue minus ad spend. Revenue minus ad spend is not full net profit. The break-even reference excludes costs not reflected in the entered margin, so treat it as an estimate—not a scale recommendation.
📝 Client Invoice Hours & Bench Tracker
Estimate a gross billable amount and take-home amount from hourly rate, hours, a platform-fee percentage, and an entered withholding rate.
Net Earnings
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Gross Invoice
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Platform Cut
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Tax Withheld
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Earnings Breakdown
Net 0%
Platform 0%
Tax 0%
💡 What this tool does: Enter hourly rate, hours, platform-fee percentage, and withholding percentage to estimate gross invoice value, deductions, and the remaining amount. The withholding is only the rate you enter; this tool does not prepare an invoice or determine your actual tax liability.
💥 A/B Split-Test Significance Engine
Enter visitors and conversions for a control and a variant to compare conversion rates, relative uplift, a two-proportion Z-test confidence estimate, and a sample-size heuristic.
Version A (Control)
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Version B (Variant)
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Statistical Confidence Score
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Z-Score: —
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Relative Uplift
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Sample Adequacy
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💡 What this tool does: This two-proportion Z-test compares the entered conversion counts and rates. Its confidence score and sample-size flag are estimates under simplified assumptions; they do not account for experiment design, repeated checking, or audience differences. A conventional confidence threshold is not proof that a variant will perform better in the future.
Compound Interest Calculator
Estimate future value from an initial amount, annual rate, compounding frequency, time, and an optional monthly contribution. The projection assumes a constant rate.
Future Value
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Total Invested: —
Interest Earned
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Effective Growth
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Breakdown
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Contributions 0%
Interest 0%
💡 What this tool does: Enter principal, annual rate, compounding frequency, time, and an optional monthly contribution to estimate future value and separate contributions from modeled growth. The calculation assumes the rate remains constant and contributions continue as entered; actual returns can differ.
SIP Investment Planner
Estimate the future value of regular monthly contributions using an assumed annual return and an investment period; the result is a projection, not a promise.
Maturity Value
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Total Invested
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Wealth Gained
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Invested vs Returns
Invested 0%
Returns 0%
💡 What this tool does: Enter monthly contribution, expected annual return, and term to estimate maturity value, total contributions, and modeled growth. The formula assumes a constant return and contributions at the beginning of each month; market returns vary, so treat the output as an illustration.
Income Tax Calculator
Estimate tax from monthly income and filer category using the calculator’s built-in progressive slabs. The schedule is fixed; verify that its rates and currency assumptions match your situation and the current tax year.
Annual Tax Liability
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Monthly Deduction: —
Annual Income
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Effective Rate
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Take-Home / Month
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💡 What this tool does: The calculator annualizes monthly income and estimates annual tax, effective rate, average monthly deduction, and take-home amount for the selected category. It uses hard-coded bands and rates rather than a jurisdiction- or tax-year-aware table; changing the site-wide currency display does not convert the thresholds. Check current official rules before relying on the estimate.
Savings Goal Calculator
Estimate a monthly contribution toward a savings target using the time horizon, current savings, and an assumed annual return.
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Total You'll Save
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Interest Earned
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💡 What this tool does: Enter a target, time horizon, current savings, and expected return to estimate the monthly deposit, total modeled contributions, and modeled interest. The result assumes a steady return and is a planning illustration, not a guaranteed outcome.
Retirement Planning Calculator
Estimate a retirement corpus and monthly saving amount from current age, retirement age, expenses, years in retirement, inflation, and an assumed return.
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Years to Retire
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💡 What this tool does: Projects monthly expenses at retirement using the entered inflation rate, estimates a corpus for the chosen retirement period and return assumption, and estimates a monthly saving amount before retirement. It uses simplified constant-rate assumptions; actual inflation, investment returns, and spending may differ.
Profit Margin Calculator
Compare cost price with selling price to calculate the difference, profit margin, and markup. Other operating costs are not included unless reflected in the entered cost.
Profit
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Margin
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Markup
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Breakdown
Cost 67%
Profit 33%
💡 What this tool does: The calculator uses only the entered cost and selling prices to calculate the difference, margin, and markup. It does not model overhead, taxes, shipping, returns, or break-even volume unless those costs are included in the entered cost. A 50% markup on cost equals a 33.3% margin on price.
💼 Freelancer Hourly Rate Calculator
Estimate an hourly and daily rate from an income goal, expenses, billable hours, a tax-rate assumption, vacation days, and a target margin.
Hourly Rate
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Daily Rate
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Annual Revenue
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Working Days / Year
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Min Revenue / Month
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💡 What this tool does: Enter desired monthly income, business expenses, billable hours, tax rate, paid vacation days, and a margin target to estimate an hourly rate, daily rate, and revenue target. The result uses the calculator’s built-in workday assumptions and does not account for every possible cost or tax rule.
🚀 SaaS CAC & LTV ROI Engine
Estimate CAC, simplified LTV, LTV:CAC, ROI, payback, and margin metrics from acquisition spend, new customers, monthly revenue, operating cost, and customer lifespan.
This field is not used by the current calculation; LTV uses the entered customer lifespan.
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ROI
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Key Metrics
Net Revenue / Cust / Mo: —
Gross Margin: —
Annual Revenue / Cust: —
Break-Even Customers: —
💡 What this tool does: Enter marketing spend, new customers, monthly revenue per customer, average lifespan, and monthly operating cost per customer to estimate CAC, LTV, LTV:CAC, ROI, payback, gross margin, and related metrics. LTV is calculated as monthly net revenue multiplied by the entered lifespan; the churn field is not used. Benchmarks are context-dependent, and this simplified result is not a forecast.
🛒 E-Commerce Net Profit & Markup Suite
Estimate per-unit profitability after entered product cost, shipping, platform and payment fee percentages, and ad spend. Costs not included in those inputs are not included in the result.
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Net Margin
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True Markup
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Total Costs / Unit
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Per-Unit Status
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💡 What this tool does: Enter selling price, product cost, shipping, platform-fee percentage, payment-fee percentage, and ad spend per unit. The calculator returns modeled per-unit profit, margin, markup, costs, and a positive/negative profitability status; it does not calculate break-even unit volume. Unentered costs—such as returns, fixed transaction charges, tax, or overhead—are excluded.
Calculator processing: Most calculator formulas run in your browser, and outputs are estimates based on the values you enter. Results may omit real-world costs, changing rates, or tax rules; review each tool’s assumptions before relying on them. PDF and CSV exports are generated in-browser; XLSX export uses the locally loaded SheetJS file.
How to use the ROAS calculator
Enter the total revenue your ads generated.
Enter the total amount you spent on ads.
Enter your gross margin as a percentage of the selling price.
Enter how many days the campaign ran, then compare Active RoAS with Break-Even RoAS.
Formula
ROAS = Revenue ÷ Ad spend
Break-even ROAS = 1 ÷ Gross margin
A product with a 40% gross margin has a break-even ROAS of 1 ÷ 0.40 = 2.50x. At a 25% margin it is 4.00x, so thinner margins demand a higher ROAS before ads pay for themselves.
Worked example
Revenue 50,000, ad spend 10,000, gross margin 40%, 30 days.
ROAS = 50,000 ÷ 10,000 = 5.00x
Break-even ROAS = 1 ÷ 0.40 = 2.50x
Daily ad spend = 333.33; daily revenue = 1,666.67
5.00x is above the 2.50x break-even, so the ads cover the product cost with room to spare. A campaign at 2.0x would look like a “2x return” but would lose money at this margin.
There is no single good ROAS. It depends on your margin: compare your ROAS with your break-even ROAS (1 ÷ gross margin). Anything above break-even earns a gross profit; how far above you want to be depends on your overheads and goals.
How do I calculate break-even ROAS?
Divide 1 by your gross margin as a decimal. A 40% margin gives 1 ÷ 0.40 = 2.5x. This estimate only reflects the margin you enter, so include returns, shipping and fees in that margin if you want it to be realistic.
What is the difference between ROAS and ROI?
ROAS is revenue divided by ad spend. ROI is based on profit, so it also accounts for product cost and other expenses. A high ROAS can still be a poor ROI if margins are thin.
Is revenue minus ad spend the same as profit?
No. Revenue minus ad spend ignores product cost, fees, shipping and overhead, so it overstates profit. Use it as a quick reference only.
Can I use this for Facebook, Google and TikTok ads?
Yes. The calculator works for any channel where you know the ad spend and the revenue attributed to it. Platform-reported revenue depends on each platform’s attribution settings, so check it against your own sales data.
Is my data stored?
Calculations run in your browser. Inputs may be saved locally on your device so the page can restore them.
Estimates only, based on the values and assumptions you enter. Not financial, tax or legal advice.
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